E-Commerce and Internet Marketing

Course Title: E-Commerce and Internet Marketing

Course No: IT 247

Nature of the Course: Theory + Lab

Semester: 7

Credit Hours: 3

Course Description

This course covers different concepts of e-commerce including introduction, business models, technology infrastructure, building e-commerce applications, e-commerce security and payment systems. This course also covers different concepts of concepts internet marketing.

Course Objectives

The main objective of this course is to provide knowledge of different concepts of e-commerce and internet marketing to students. After completing this course, students will be able to understand different types of e-commerce and its importance to organizations, know about different e-commerce business models, understand technology infrastructure for e-commerce, know the process of building e-commerce applications, understand security threats and solutions to e-commerce transactions, know different payment systems for e-commerce and learn different concepts Internet marketing and learn to use different digital marketing tools available.

Course Contents

1. Introduction to E-Commerce

4 hrs

1.1. What is E-Commerce?

1.2. Importance of E-Commerce

1.3. E-Commerce vs. E-Business

1.4. Technology Building Blocks

1.5. Unique Features of E-Commerce

1.6. E-Commerce Types

1.7. Understanding E-Commerce: Organizing Themes

2. E-Commerce Business Models and Concepts

8 hrs

2.1. E-Commerce Business Models

2.2. Major Business-to-Consumer (B2C) Business Models

2.3. Major Business-to-Business (B2B) Business Models

2.4. How E-Commerce Changes Business: Strategy, Structure, and Process

3. E-Commerce Infrastructure

6 hrs

3.1. The Internet: Technology Background

3.2. Internet Infrastructure and Access

3.3. The Web

3.4. Features and Serves of Internet and Web

3.5. Mobile Apps

4. Building an E-Commerce Presence: Websites, Mobile Sites, and Apps

8 hrs

4.1. Imagine Your E-Commerce Presence

4.2. Building an E-Commerce Presence: A Systematic Approach

4.3. Choosing Software and Hardware

4.4. E-Commerce Site Tools

4.5. Building Mobile Website and Mobile Applications

5. E-Commerce Security and Payment Systems

10 hrs

5.1. E-Commerce Security Environment

5.2. Security Threats

5.3. Technology Solutions

5.4. Management Policies, Business Procedures, and Public Laws

5.5. E-Commerce Payment Systems

6. Internet Marketing

12 hrs

6.1. Introduction to Digital Marketing

6.2. Importance of Digital Marketing

6.3. SEO

6.4. On-Page and Off-Page Optimization

6.5. Concepts of Pay-Per-Click (PPC) Advertisement

6.6. Digital Display Advertising

6.7. E-Mail Marketing

6.8. Social Media Marketing

6.9. Mobile Marketing

6.10. Web Analytics

Laboratory Works

The laboratory work includes developing an e-commerce web application and learning to use different digital marketing tools such as Google Ads, Google Search Console, Google Keyword Planar, Google Analytics, Social Media Analysis tools etc.

1.E-Commerce Web Application Development
2.Google Ads
3.Google Search Console
4.Google Keyword Planner
5.Google Analytics
6.Social Media Analysis Tools

Text Books

1.Kenneth C. Laudon and Carol Guercio Traver, E-Commerce: Business, Technology, and Society, 17th Edition, Pearson, 2023.
2.Ian Dodson, The Art of Digital Marketing, Wiley, 2016.

Notes:

This syllabus follows the official BIM curriculum of Tribhuvan University. In case of any doubt or revision, the university’s published syllabus shall be considered authoritative.https://www.fomecd.edu.np/syllabuses

E-Commerce