E-Commerce

Course Title: E-Commerce

Course No: CSIT.411

Nature of the Course: Theory + Lab

Semester: 7

Full Marks: 60 + 20 + 20

Pass Marks: 24 + 10 + 10

Credit Hours: 3

Course Description

This course includes examining different aspects of conducting business over the internet. The discussion covers different e-business models. Besides this, the course covers several topics including different E-Payment systems, online marketing and advertising systems, and different social, ethical, political issues, and legal scenario.

Course Objectives

Demonstrate an awareness of the key components and concepts of e-commerce, and the vital role it plays in modern business practice. Understand the need for payment methods for conducting transaction over the e-commerce transactions. Identify the components that comprise an e-Business strategy and demonstrate understanding of methods for devising such a strategy. Understand the importance and relevance of E-Advertising and E-Marketing in the current global and local business scenarios.

Course Contents

1. Introduction of E-Commerce

6 hrs

1.1. Definition of Ecommerce, Ecommerce vs Traditional Commerce, Ebusiness, Pure vs Partial Ecommerce

1.2. Why Ecommerce, Basic Terminologies: E-shop, E-mall, E-market etc, Benefits and Limitations of Ecommerce

1.3. Ecommerce Framework, Unique Features of E-Commerce, Types of Ecommerce: B2B, B2C, C2C, C2B

1.4. M-Commerce, E-Commerce vs M-Commerce, Features of M-Commerce

1.5. Electronic Data Interchange

Defining EDI

EDI vs Email

Benefits of EDI

Limitations of EDI

Working of EDI

2. E-Commerce Payment Systems

6 hrs

2.1. Types of Payment Systems

Cash

Checks

Credit/Debit Cards

Stake Holders of Payment Systems

2.2. E-Commerce Payment Systems

E-cash

E-check

Online Credit Card Payment

Digital Wallet

Smart Card Based Payment Systems

Bit-Coins

Strengths and Drawbacks of each Payment System

2.3. Mobile Payments, Internet Banking, Digital Payment Requirements, Risk and E-Payment Systems

2.4. Payment Processing, Payment Gateways, Case Study on e-Sewa and PayPal

3. Ecommerce Business Models

6 hrs

3.1. Introduction of E-Commerce Business Models, Key Elements of Business Models, Categorization of E-Commerce Business Models

3.2. Major B2C Business Models

Portal

E-tailer

Content Provider

Transaction Broker

Market Creator

Service Provider

Community Provider

3.3. Major B2B Business Models

E-distributor

E-procurement

Exchanges

Industry Consortia

Private Industrial Networks

3.4. Emerging E-Commerce Business Models

Consumer-to-Consumer (C2C) Business Models

Peer-to-Peer (P2P) Business Models

M-commerce Business Models

3.5. Impact of Internet and Web in Structurture, Strategy and Process of Organizations, Case Study of some E-Commerce Site

4. E-Commerce Marketing and Advertising

6 hrs

4.1. Consumers Online

The Internet Audience

Internet Traffic Pattern

Consumer Behavior Models

Profiles of Online Consumers

The Online Purchasing Decision

A Model of Online Consumer Behavior

Browsers and Buyers

Finding Vendors Online

Why More People Don't Shop Online

Trust, Utility and Opportunism in Online Markets

4.2. Basic Marketing Concepts

Feature Sets

Products, Brands and the Branding Process

Segmenting, Targeting, and Positioning

Brands Rationale

Brands and Price Dispersion on the Internet

4.3. Internet Marketing Technologies

The Revolution in Internet Marketing Technologies

Web Transaction Logs

Cookies and Web Bugs

Developing Profiles

CRM Systems

4.4. B2C and B2B E-commerce Marketing and Branding Strategies

Market Entry Strategies

Establishing the Customer Relationship

Customer Retention Net Pricing Strategies

Channel Strategies

4.5. Case Study on Online Marketing

5. Social, Mobile and Local Marketing

6 hrs

5.1. Social Marketing

Social Marketing Players and Process

Facebook Marketing, Marketing Tools and Measurement

Twitter Marketing, Marketing Tools and Measurement

5.2. Mobile Marketing

Mobile marketing Features and Tools

Basic Mobile Device Features

Measuring Mobile marketing Result

5.3. Local Marketing

Local and Location based marketing and their Growth

Location Based Marketing Platforms, Technologies, and Tools

Measuring Result of Location Based Marketing

5.4. Case Study on Social, Mobile and Local Marketing

6. Ethics Laws and E-Commerce

15 hrs

6.1. Understanding Ethical Social and Political Issues

Model for Organizing the Issues

Ethical Issues, Dilemmas, and Principles

6.2. Privacy and Information Rights

Information's Collected at E-Commerce Sites

Privacy Issues in Social networks and Mobiles

Profiling and Behavioural Targeting

Ecommerce Surveillance

Legal Protections

Emerging Privacy Protection Business

6.3. Intellectual Property Rights

Types of Intellectual Property Protection: Copyright, Look & Feel, Fair use Doctrine, Patents, Trademarks

Cyber piracy

Meta-tagging

Key-wording

Lining

Framing

6.4. Governance

Governance of Internet and Ecommerce

Public Government and Law

Taxation

Net Neutrality

6.5. Public Safety and Welfare

Protecting Children

Cigarettes, Gambling and Drugs

6.6. Copy Right Acct of Nepal, Cyber Law of Nepal

Laboratory Works

During the semester, all students are required to complete a research term paper/project as a group. The purpose of this project is to study an electronic commerce business in depth in a short period of time. Students need to select an ecommerce site randomly should study details about it such as business model, revenue generation model, payment methods adopted, services provided by the organization, strengths, limitations etc. An in-class presentation and a written report are required.

1.Case Study Project

Text Books

1.Kenneth Loudon, Carol Guárico Traver, E-Commerce Prentice Hall; Seventh edition, 2011.

Reference Books

1.Electronic Commerce 2010, Efraim Turban, Jae K. Lee, David King, Ting Peng Liang, Deborrah Turban. Pearson Education; Sixth edition
2.Andrew B. Whinston and Ravi Kalakota, 'Frontiers of Electronic Commerce', Pearson 1996
3.P.T. Joseph, 'E-Commerce A Managerial Perspective', PHI publication, Fifth edition, 2015

Notes:

This syllabus follows the official CSIT curriculum of Far Western University. In case of any doubt or revision, the university's published syllabus shall be considered authoritative. https://cdc.fwu.edu.np/faculties.html

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E-Commerce

Course Description

Course Objectives

Course Contents

Laboratory Works

Text Books

Reference Books

Notes: