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business strategy - Syllabus | TABFlux

Business Strategy

Business Strategy focuses on the long-term direction and scope of an organization to achieve a competitive advantage in a changing environment. It involves the analysis of core competencies and market positioning to effectively allocate resources and meet stakeholder expectations.

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Business Strategy

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Course Title: Business Strategy

Course No: MGT 208

Nature of the Course: THEORY

Semester: 7

Credit Hours: 3

Course Description

Course Objectives

Course Contents

1. Introduction

7 hrs

1.1. Concept and importance of strategic management, importance of strategic decisions, elements of strategic management, Need for strategy, company values, levels of strategy

1.2. Strategic management process, changes in the approach to strategic management, different perspectives on strategy formulation, concept and features of strategic planning

2. Vision and Mission, Objectives and Strategy

7 hrs

2.1. Developing strategic vision, communicating the strategic vision, crafting a mission statement, linking vision and mission with company values, levels of objectives, crafting objectives

3. Strategic Analysis

12 hrs

3.1. Concept, the general environment; scanning, monitoring and forecasting the environment, Scenario planning, PEST analysis

3.2. The competitive environment- Porter's Five Forces Framework, the value net, strategic groups, hypercompetition

3.3. Internal environment analysis- value-chain-analysis, evaluating Value chain, SWOT analysis

3.4. Concept of internal environment, the resource-based view of strategy- resources, competencies, core competencies and distinctive capabilities; identifying sustainable competitive advantage, criticism of resource-based view, knowledge management

4. Strategy Formulation

14 hrs

4.1. Concept, Business level strategy- Generic competitive strategies, a resource-based view to strategy formulation, the industry life-cycle

4.2. Corporate level strategies- Growth strategies, related and unrelated diversification, implementing growth strategies

4.3. Portfolio analysis- Boston Consulting Group Matrix and The General Electric-Mckinsey Matrix, strategy evaluation

5. Strategy Implementation

8 hrs

5.1. Concept, organizational structures- the entrepreneurial, functional, divisional, matrix and network, strategic leadership, leadership and management, the learning organization, emotional intelligence and leadership performance

5.2. Leadership capabilities, impact of leadership on vision, values and culture, corporate culture and leadership, leading strategic change

Reference Books

1.Henry, E.A. Understanding Strategic Management, Oxford
2.Jauch, L.R. and Glueck, W.F. Business Policy and Strategic Management, McGraw-Hill.
3.Pearce II, J.A., Robinson R.B and Mittal, A. Strategic Management: Formulation, Implementation and Control, McGraw Hill.
4.Thompson, A. Peteraf, M.A., Gamble, J.E., Strickland, A.J., and Jain A.K. Crafting and Executing Strategy, McGraw Hill
5.Kajmi, A. Business Policy and Strategic Management, Tata McGraw Hill
6.Adhikari, D.R. Strategic Management, Buddha Publication
7.Wheelan, T.L. and Hunger J.D. Strategic Management and Business Policy, Pearson

Notes:

Source:

This course contains introduction, vision and mission, objectives and strategy, strategic analysis, strategy formulation, Strategy Implementation.

This course aims to develop students' understanding of the strategic management by clearly explaining strategy concepts, analyzing and evaluating them to show how these are applied in the business world.

This syllabus follows the official BIM curriculum of Tribhuvan University. In case of any doubt or revision, the university's published syllabus shall be considered authoritative.https://itcollegenepal.com/bachelor-in-information-management-syllabus/